Lori began her career in the music industry working for Live Nation as a concert promoter, marketing coordinator, talent buyer and publicist working on elements of some of the largest concert productions in Western Canada. With an interest in artist development and artist representation, she moved on to The Feldman Agency in Toronto where she worked directly with touring musicians as an agent, talent representative and project manager. In her tenure at Feldman she worked on live productions and assisted in programming Canadian and International tours for artists ranging from Nelly Furtado, The Tragically Hip, The Philosopher Kings, Matthew Good, and many more.
After 10+ years in the music industry and looking for new challenges Lori ventured into the events world working with several events companies where she produced national & international award-winning events. In 2018, she founded her own company, Momento events, which offers turnkey event management services and a la carte production & event services.
Lori’s entrepreneurial, organizational, marketing, event management and project management skills made her an excellent candidate to come on board as the Events, Marketing & Operations Manager at Peerscale.
In her spare time Lori enjoys skiing in the winter, anything out on the water in the summer and loves travel, music, arts, culture, live music, fine dining and great wine.